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IBA

A collection of 8 posts
From Scarcity to Screens: How Luxury Womenswear Brands in Europe Preserve Brand Codes in a Digital Environment

IBA /
From Scarcity to Screens: How Luxury Womenswear Brands in Europe Preserve Brand Codes in a Digital Environment

/ Context The luxury fashion industry has historically relied on symbolic elements to communicate identity and trigger brand recall. These elements are identified as brand codes. Traditionally, these codes were discoverable in tangible mediums such as physical stores and garments. However, due to the rise of digital platforms, luxury communication has
Diana Jarrah / 3 min
Digital marketing in Swiss real estate agencies - Effectiveness of digital marketing approaches in acquiring customers

IBA /
Digital marketing in Swiss real estate agencies - Effectiveness of digital marketing approaches in acquiring customers

/ Context & Objective The Swiss real estate industry represents a competitive market, wherein online visibility and presence contribute significantly to how agencies attract potential customers. Thus, this research explicitly examines Swiss real estate agencies’ digital marketing methods and the effectiveness it brings to acquire new customers (sellers). Although digital marketing
Linda Rajnohová / 2 min
Global Platforms, Local Adoption: Factors Driving Engagement in Airbnb Hosting in Switzerland

IBA /
Global Platforms, Local Adoption: Factors Driving Engagement in Airbnb Hosting in Switzerland

/ Context Digital platforms have transformed how individuals participate in economic activities. Airbnb is one of the most prominent examples, enabling people to rent out spare rooms, apartments, and other forms of accommodation. Switzerland provides a particularly relevant context due to its high living costs, strong tourism sector, and increasing use
Sofia Margot Hernández Ruiz / 3 min
Decoding ESG in financial materiality, rating divergence, and comparability across industries

IBA /
Decoding ESG in financial materiality, rating divergence, and comparability across industries

/ Nowadays, ESG factors have become more important due to growing consumer demand for sustainable products, stricter regulations, and the increasing integration of ESG information into investment decisions because investors use ESG ratings to evaluate sustainability-related risks and identify long-term opportunities. Imagine that two investors want to invest in Apple. They
Jiratinee Rakplub / 6 min
Economic and social factors driving engagement with app-based driving platforms as an income source in developing economies

2025 /
Economic and social factors driving engagement with app-based driving platforms as an income source in developing economies

/ This bachelor’s thesis explores why many people in developing countries use app-based driving to earn a living. Context and goal of the study Salvador, Brazil, was the focus of this study, and local drivers were the background to understand what motivates drivers, their day-to-day experiences, and their biggest challenges
Brenda Soares Assunção / 2 min